MAR­CIA’S GO-FOR-IT GUIDE FOR bud­ding en­trepreneurs

Irish Daily Mail - YOU - - YOU GENIUS -

1 WHEN YOU THINK YOU HAVE A GOOD IDEA, ASK YOUR­SELF THE ‘SO WHAT?’ QUES­TION

Be as harsh as pos­si­ble – you have to get peo­ple’s at­ten­tion, both con­sumers and in­vestors, and it’s crowded out there. You need to be able to an­swer that ques­tion in one sen­tence, to hone it down to a lit­tle nugget that is ir­re­sistible.

3 LEARN TO GET YOUR MIND TO CHANGE DI­REC­TION

If you’re hav­ing a less than op­ti­mal time, it’s easy to feel that things are not go­ing your way, but that may not be true. So stop, pull out three thank-you notes and write to peo­ple who have sup­ported you. Sud­denly, you’ll feel lucky.

5 KNOW WHAT RE­LIEVES YOUR STRESS

Study your My­ers-Briggs type [a per­son­al­ity pro­fil­ing sys­tem] so you know what tac­tics to de­ploy when you are stressed. I need ex­treme ex­er­cise to coun­ter­act stress; other peo­ple need to paint or to see friends.

7 OWN YOUR CHOICES

Start­ing a busi­ness is stress­ful. But when­ever I feel stressed, I think, ‘No one made me do this. I chose to. This is not hap­pen­ing to me; I made it hap­pen.’ And then I feel calmer.

2 UN­DER­STAND YOUR BRAIN’S ABIL­ITY TO SCREW YOU

(and don’t jump to con­clu­sions). If some­one hasn’t re­turned your email, don’t au­to­mat­i­cally as­sume it’s be­cause they don’t like your idea. It may be be­cause their email crashed or their boss gave them a crazy dead­line.

4 READ LOTS OF PSY­CHOL­OGY BOOKS TO OP­TI­MISE YOUR THINK­ING

When my mind plays tricks on me, I can pull a tool out of my tool­box to use against it. For in­stance, neg­a­tive emo­tions fol­low neg­a­tive as­sump­tions, which can lead to a down­ward spi­ral. There’s a great sys­tem by By­ron Katie called ‘The Work’ that gets you in the habit of ques­tion­ing whether or not those as­sump­tions are true and ask­ing your­self how you would be re­act­ing if they weren’t.

6 LIST-MAK­ING IS THE NEW ZEIT­GEIST

The cur­rent think­ing is that you should never have more than three things on your to-do list at any one time or you won’t ac­tu­ally do them.

8 DON’T BE BLINKERED

En­trepreneurs have deep knowl­edge in one area but need to scan ev­ery­thing to come up with new ideas. Try the Pocket app; you tell it your in­ter­ests and it sends you a va­ri­ety of re­lated ar­ti­cles.

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