THE PEPPY PREPPIES

“YOU WAKE UP AND THINK, ‘HEY, ISN’T IT GREAT JUST BEING?’ ”

LED BY Actresses Blythe Danner and Gwyneth Paltrow

HOW TO SPOT THEM By their beatific vibes. Thanks more to good genes than good surgery, the Peppy Preppies are ageless, their style barely having changed from their 20s. Aged 14, they decided what suited them and stuck to it, eschewing faddy trends for timeless style. Blazers are their god. Also: blue shirts, cable-knit cashmere, white plimsolls and well-cut jeans. They manage to wear a shirt tucked into jeans on one side with its tails deftly overhanging on the other, without looking lumpen and wrong. Other dubious things the PP can get away with: frosted pink lipstick, knotting a jumper over their shoulders à la Princess Di, doing nautical chic without looking like a deckhand. WHERE TO FIND THEM On a yoga mat, at a pilates class, in the vegan aisle, watching arthouse films, at the hairdresser having discreet blonde, organic dye highlights. SHOPS AT Goop, obvs (Gwyneth’s website is their virtual spiritual home), Gap for denim, Calvin Klein for underwear, Stella McCartney for tailoring, The White Company for night attire, Church’s for loafers.

MOST LIKELY TO SAY ‘I love being. There’s so much wisdom in it. You wake up and think, “Hey, isn’t it great just being?”’

LEAST LIKELY TO SAY ‘I’ll have a pint and a whisky chaser.’