HIGH-TECH SKINCARE? HERE’S THE BUZZ
If you’re looking to ramp up your beauty routine then it could be time to consider going down the home beauty gadget route. Certainly that’s what the team at
John Lewis are thinking as they’re just about to launch a beauty tech category. And statistics from market research firm Euromonitor International suggest they’re on the right track, as personal care appliances have been performing steadily over the past ten years with an average growth of four per cent year on year.
‘During lockdown customers have really engaged with the whole at-home [beauty] ritual and skincare has been booming,’ explains Amelia Kendrick, beauty buyer at John Lewis. ‘So they’re rebooting their buy to include more gizmos to enhance those DIY routines.’
The selection is about helping customers ‘prolong the benefits from your [clinic] treatments, whether it was a facial or microdermabrasion,’ says Amelia. The three areas they’re focusing on (they already have home hair removal) are cleansing, toning and LED (light therapy) devices for anti-ageing benefits.
Hero gadgets include Foreo UFO 2 Heated LED Power Mask (1, €275), which, says Amelia,
‘takes masking to the next level by stimulating skin’ to absorb more product. BeGlow Tia Mas Facial Toning and Cleansing Device (2, €309) combines a cleansing tool at one end with a micro current at the other to tone. MZ Skin Light-Therapy Golden Facial Treatment
Device (3, €425) is an LED mask to help with pigmentation, blemishes and boost radiance.
Foreo Bear (4, €309) emits sonic pulses to help tone the face and neck.
For now the offering will be online but there will be plenty of videos and information to help to educate customers both before and after purchase. Available now on johnlewis.com
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