Queen gig and free drink, yours for a grand

Irish Daily Mail - - News - By Lisa O’Don­nell news@dailymail.ie

QUEEN fans are this morn­ing hop­ing to snap up tick­ets for the band’s up­com­ing Dublin show – but they won’t get the VIP treat­ment un­less they are will­ing to pay more than €1,000.

And some fans are com­plain­ing that the VIP treat­ment leaves a lot to be de­sired.

The sur­viv­ing mem­bers of the leg­endary rock group, along with Amer­i­can Idol run­ner-up Adam Lam­bert, will take to the 3Arena stage on Sat­ur­day, Novem­ber 25.

How­ever, any fans hop­ing to get their hands on passes for the ‘Ul­ti­mate On-Stage VIP Ex­pe­ri­ence’ will have to shell out €1,006.

And de­spite the huge price, what’s on of­fer is un­der­whelm­ing. The ben­e­fits in­clude a back­stage tour and vouch­ers for three drinks. Cus­tomers will also re­ceive an of­fi­cial VIP lam­i­nate, a show pro­gramme, and early en­try to the venue.

Fans also have the op­tion of pur­chas­ing the ‘I Want it All VIP Ex­pe­ri­ence’ for €356, which will in­clude sim­i­lar perks to the high­est-priced tick­ets, but with a seat in the first ten rows of the seat­ing blocks at ei­ther side of the stage. For those who don’t fancy pay­ing those fig­ures, prices for other stand­ing and seated tick­ets range from €87 to €94.

The band will bring the tour to the SSE Arena in Belfast the fol­low­ing night, with tick­ets priced sim­i­larly.

Dermott Jewell of the Con­sumers’ As­so­ci­a­tion of Ire­land said this level of pric­ing for pre­mium pack­ages has be­come a ‘world­wide phenomenon’ to the ex­tent that all par­ties in­volved with set­ting prices have be­come ‘un­apolo­getic’ about it.

‘A true fan will see great value in it, but that’s not to say that it’s not a sig­nif­i­cant price,’ Mr Jewell said.

‘They are uniquely placed seats, and it is a unique of­fer that is not af­fect­ing the av­er­age ticket buyer ac­cess­ing tick­ets to see their act.

‘How­ever, if they end up on the ticket tout­ing mar­ket, it will have the ef­fect of making the ticket price lu­di­crous.’

He added that there is a de­mand for such tick­ets as pro­mot­ers would not mar­ket them at this price if they were not con­fi­dent that they would sell. While a va­ri­ety of artists are now pric­ing VIP tick­ets at such ex­tra­or­di­nary lev­els, Mr Jewell be­lieves that the trend be­gan with younger mu­si­cians.

‘It was artists like Justin Bieber who started this meet-and­greet el­e­ment, which was then taken on board by longer­stand­ing artists,’ he said, adding that some artists refuse to take part in the high-pric­ing of tick­ets.

Noel McHale of MCD Pro­duc­tions, which is pro­mot­ing the show, said they had been ‘flooded’ with in­quiries for the VIP tick­ets.

He told the Mail: ‘Queen are one of the best live bands in the world, and to ac­tu­ally be on stage for this show is a once-in-a-life­time ex­pe­ri­ence that can never be repli­cated.’

Show: Brian May with Adam Lam­bert

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