Is your next eyeshadow written in the stars?!
It may sound bonkers, but zodiac beauty is 2019’s hot new trend
FOR make-up inspiration this year, look to the stars — or, more precisely, to your stars. Zodiac-themed beauty might sound an unlikely marriage of concepts, but it is proving to be a big hit both on the High Street and online and is a popular way to choose eyeshadows or body washes.
As a veteran beauty writer, it is fascinating to see this combination of astrology and beauty emerge against the backdrop of a growing interest in ‘alternative’ therapies, including aromatherapy and the healing power of crystals.
These were popular in the Nineties, but less so in the more rational Noughties. Now mystic pursuits are making a comeback.
‘People have been looking up to the stars for generations,’ says leading clairvoyant and crystal expert Emma Lucy Knowles.
‘Through the internet, we have more access to sharing ideas. This is one reason for the rise in people’s interest in crystals, essential oils and mindful practices. People are always looking for answers and astrology provides a map to help us make decisions.’
Even if those decisions are just how to fill your make-up bag.
The portents of this trend began in 2016, when beauty expert Krista Madden launched her My Sign range of eyeshadow palettes with Revolution Beauty. ‘Bespoke beauty and personalisation was becoming popular,’ she says. ‘Zodiac signs have colours and gemstones associated with them.
‘I have worked in beauty for 25 years and this connection of make-up colours and our star signs hadn’t been done before. I tried to compose 12 palettes which looked different, but were true to the characteristics of each star sign and still wearable.
‘Even where you had a colour such as red for Aries, or yellow for Leo, it was offered in a shade people would want to use. Even those who don’t believe in astrology are interested in what their palette looks like.’
So, whether or not you are into astrological divination, here’s how you can harness the beauty of the stars . . .