One Fab Day weds to Mail group
IT was one fabulous day yesterday as wedding website One Fab Day got hitched to DMG Media Ireland.
The market-leading wedding media brand in Ireland and the UK is now joined at the hip to the expanding DMG family including Extra.ie, Mail Online, Evoke.ie, RollerCoaster.ie, the Irish Daily Mail, The Irish Mail on Sunday and most recently newspaper The i.
One Fab Day co-founders Naoise McNally and Susan Gallagher acknowledged ‘a huge day’ for the website as the marriage made in heaven was confirmed yesterday.
‘Over the last ten years, we have built One Fab Day into one of the most successful wedding websites in the world, with 550,000 monthly visitors leading the market in Ireland, the UK and the US,’ they said. ‘We’re incredibly proud that as an Irish digital publication we are among the global players in our industry, and joining DMG is the next chapter in our development. Joining such a strong media powerhouse such as DMG gives One Fab Day a unique opportunity to focus on what we’ve always excelled at – creating the most useful and inspiring content for our readers.
‘We’re really excited for the One Fab Day team to join the DMG family.’
Paul Henderson, CEO of DMG Media Ireland, echoed his support for the new alliance. ‘The addition of Ireland’s premier wedding site to our portfolio means that we now reach 90%+ of all Irish women through all life stages and through their most important life events,’ he said.
One Fab Day is an established brand and is the trust centre for brides, both because of its great content and the deep understanding of its audience.
Since launching in 2011, OneFabDay.com has grown organically into a premier media brand with a high-value international audience and exclusive network of advertisers and brands.
One Fab Day champions the Irish wedding industry at home and overseas – with over 300 advertising clients, more than 550,000 unique readers per month and a 325,000+ combined social media following.