Colourful women’s heart health campaign launched

THIS Thursday is World Heart Day and in an effort to highlight the Her Heart Matters campaign, the Irish Heart Foundation has teamed up with the all-female Minaw Collective for some colourful art to bring the campaign to life.

This week four of the Collective’s leading artists will create three one-of-a-kind murals in Dublin and Cork, to help raise awareness of the campaign and encourage Irish women to make small, sustainable changes to their lives and health.

The murals will be brought in the windows of three of Marks & Spencer’s busiest stores nationwide, and passers-by will be encouraged to stop and take a moment to watch the murals being created in real time. Marks & Spencer is supporting the charity with a year-long fundraising and awareness partnership.

‘We’re so excited to partner with Minaw Collective on these beautiful, vibrant murals. Working with these female artists is such a natural fit for the‘Her Heart Matters’

campaign – which is all about female empowerment and women taking control of their health,’ says Janis Morrissey, Director of Health Promotion at the Irish Heart Foundation.

‘we hope that people enjoy them and take a moment to reflect on their own heart health.

The artists have taken inspiration from the Irish Heart Foundation’s campaign as well as the many women who have shared their personal stories as part of the campaign. Pas in Marks & Spencer will also have the opportunity to donate and support the Irish Heart Foundation at the locations.

The ‘Her Heart Matters’ campaign was launched earlier this month and revealed that one in four women in Ireland die from heart disease and stroke. From about the age of 40, a woman’s risk of heart disease and stroke increases as she moves into menopause.

And yet an Ipsos poll carried out on behalf of the Irish Heart Foundation revealed that almost one-third (30%) of women do not have enough time each day to focus on their health.