Failte’s brand new leader is welcomed

FAILTE Ireland has announced the head of operations for its newest regional brand.

Former head of attractions Paddy Matthews was announced as the leader of Ireland’s Hidden Heartlands.

The development focuses on Leitrim, Athlone and Roscommon.

Mr Matthews said: “I’m delighted to take on this new and exciting role.

“I’m looking forward to building a team on the ground and working with industry, stakeholders and local communities to bring Ireland’s Hidden Heartlands to life as a compelling place to visit.”