MAKING THE MOST OF OUR ‘GREEN’ IMAGE IS THE WAY FORWARD

CONSUMERS are increasingly thinking about the environmental and health impact of their consumption habits.

This in turn means they are more demanding about transparency from food and drink companies.

Throughout her talk, Ornua’s brand director, Ciara O’Callaghan emphasised the importance of maintaining, promoting, and strengthening our grass-fed advantage.

95pc of Irish dairy farmers are Sustainable Dairy Assurance Scheme (SDAS) certified and full participation will assist greatly in securing business in both developed and emerging markets.

The SDAS provides the necessary proof to customers of dairy products that milk has been produced under both Sustainability and Quality Assurance criteria.