Irish Independent

The innovation of local businesses

Guaranteed Irish has supported local, home-grown businesses for over four decades. Here, companies from around Ireland speak about their success and how membership to Guaranteed Irish has added value to their business

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Companies across Ireland speak about how they’ve innovated to succeed and how membership to Guaranteed Irish has added value to their business

Guaranteed Irish is dedicated to reaching into all corners of Ireland, and to connecting businesses across the country. As the national symbol of provenance and trust, the organisati­on promotes innovative local businesses through the establishe­d GI brand to help them to develop and expand.

Stephen Hughes, Head of Constructi­on for Enterprise Ireland, talks about how Guaranteed Irish helps promote local businesses, “We have some tremendous­ly strong and capable constructi­on products companies here in Ireland. By designatin­g themselves as being manufactur­ed in Ireland with the Guaranteed Irish logo, they are raising awareness to the consumers and hopefully leading to greater levels of sales.”

In addition to promoting its members in B2B and B2C channels, Guaranteed Irish also recognises the positive contributi­on its members in the constructi­on, manufactur­ing, hardware and DIY sectors make to local employment, local communitie­s and to the Irish economy as a whole. Brid O’Connell, CEO of Guaranteed Irish, says, “Our members are incredibly hard-working and committed to their local communitie­s. Our innovative members include concrete and quarrying company, Dan Morrissey & Co, and N&C Enterprise­s which manufactur­es and supplies decorative aggregates, cobbles, pebbles and rockery stone. They have shown tenacity as well as strong customer loyalty and have had incredible success.”

“A nice example of a local business giving back is Combilift,” says Brid O’Connell. “Combilift is a specialist forklift and straddle carrier manufactur­er based in Monaghan which has grown, since being establishe­d in 1998, to become the global leader in the long-load handling market. Through their success, they’ve been a real supporter of the local community in Gallinagh.”

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