Irish Independent

WHY BEST CANDIDATE MUST BE FOUND FOR TOP JOB IN IRISH SPORT

The search for a new GAA director-general hit early controvers­y when they were forced to change the eligibilit­y criteria. What impact will it have? Who are the main contenders? Will it be an insider or outsider? What exactly does the role entail and what

- MARTIN BREHENY

NEXT to the ‘Late Late Toy Show’, a production so hyped by RTÉ that it borders on brainwashi­ng, the Dublin-Mayo AllIreland football final was the mostwatche­d programme on Irish TV last year.

It attracted 1,141,200 viewers, beating the Republic of Ireland v Denmark World Cup soccer second leg play-off (1,038,600) by 102,600. The Galway-Waterford All-Ireland hurling final came next on 916,500.

Four GAA games were in the top 18, one ahead of soccer and rugby.

If further proof were needed – and it’s not – that Gaelic games have an extraordin­ary hold on the Irish sporting psyche, those figures provide it.

That two indigenous games, one of which has most of its power base south of a line from Dublin to Galway, remain so popular in an era of sporting globalisat­ion is quite remarkable.

So far at least, that remains very much the case although there are genuine concerns over the GAA’s long-term direction in a country with such rapidly-changing demographi­c trends.

Indeed, there’s need for constant vigilance. Unlike soccer and rugby, which are protected by a massive internatio­nal bulwark, the GAA relies on its own wits and resources.

That makes it crucial to get decisions right, not just some of the time but all the time. The latest example comes with the search for Páraic Duffy’s successor as director-general.

The process got off to an embarrassi­ng start, with the inexplicab­le inclusion of a business degree as a stated requiremen­t. It was seriously flawed on two fronts.

Not only would it have eliminated some well-qualified contenders, it sent out a worrying message about the direction the GAA – or at least in the view of those who compiled and approved the advertisem­ent – should take over the next decade.

Of course the director-general needs to be financiall­y smart, but including an honours business degree as essential did not go down well with a membership which already has concerns over the growth of commercial­ism in the organisati­on.

PROCESS

Scrapping the degree requiremen­t last Tuesday and extending the deadline for applicants by nine days was the right thing to do but the blunder has still damaged the appointmen­t process.

That makes it all the more important to get it right from here on because ultimately, the person who takes over in Duffy’s seat will be in the most important position in Irish sport.

It won’t be just a matter of continuing to steer the ship, using the headings set by Duffy.

The GAA has changed dramatical­ly in the decade he has been at the helm and with the pace of every aspect of life increasing all the time, the next 10 years will be even more volatile.

Unlike Philip Browne in the IRFU and John Delaney in the FAI, the GAA director-general cannot work off internatio­nal models.

Rugby and soccer can look at how other countries conduct their affairs and adapt the best of them to the Irish environmen­t.

Not so for the GAA director-general, who has no counterpar­t anywhere.

The GAA has a good working relationsh­ip with the AFL but while Australian rules is also an indigenous game played nowhere else, the model is very different, combining profession­alism and team franchises as opposed to amateurism and county boundaries.

So when it comes to comparing templates, the GAA and AFL have little in common.

It leaves the GAA very much on its own, trying to maintain amateurism while also facing the huge challenge brought about by demographi­c shifts.

In an interview with this newspaper last May, Duffy said that the population movement from west to east and from rural to urban is the biggest challenge facing the GAA.

“It’s by far the biggest fear I have for the Associatio­n in the long term. And the real concern for us is that we can’t fix this on our own.

“Whatever issue – however difficult – that arises directly within the organisati­on can always be sorted out but we’re facing something here that’s beyond our control. That’s what makes it so worrying,” he said.

It will be of concern to the incoming director-general too, only in a more pressing manner since there’s little likelihood of a reversal in population trends over the next decade.

As Duffy pointed out, this is a societal-wide issue, although obviously the GAA needs to do all it can to minimise the impact on it.

A more direct challenge for the next director-general will be how he counters the ever-growing threat of profession­alism. It won’t be up to him alone but he will need to lead the way in a decisive manner.

The amateur wall won’t be demolished by a single hit but rather brick by brick over an extended period until it’s eventually low enough for everyone to jump over.

If that happens, the GAA will enter a world which it cannot control.

Of course there are many who claim that’s already the case. Illegal payments to managers – both at inter-county and club level – are more prevalent than ever while inter-county team costs are heading towards €25 million annually.

The precise function of the director-general is not tightly defined, which invites the incumbent to set many of the parameters.

Technicall­y, the role is to implement policy as establishe­d by Congress, Management Committee and Central Council, while also coming up with ideas for considerat­ion.

Of course, how those plans are prepared and presented has a big input into whether they are accepted.

Duffy sold his ideas cleverly, bringing various strands with him so that by the time the proposals reached Congress there was often a sense that delegates were reluctant to go against him, even if they weren’t fully convinced by the motions.

Will the incoming director-general follow the Duffy line or see the job as essentiall­y carrying out policy? And will those making the appointmen­t opt for someone who has the instincts of a back rather than a forward, effectivel­y holding the line rather than trying to breach new frontiers?

There were occasional mutterings over recent years that Duffy exerted a disproport­ionate influence over policy, although he would contend that it was his duty to come up with ideas, the merit of which others would adjudicate on.

There are many in the GAA who believe that the main power-brokers already have a person in mind for the director-general position and that barring some dramatic turn of events in the interviewi­ng process, the die is cast.

We will never know if that is the case but it’s certainly unlikely that someone not well-known in GAA circles already will move through the field and finish first.

DIMENSION

An intriguing dimension of this contest is that two presidents will be involved in the final decision-making. Duffy’s appointmen­t was made in the middle of Nickey Brennan’s presidency in 2007 but this one comes just as Aogán Ó Fearghaíl is preparing to hand over to John Horan.

Ó Fearghaíl’s term ends at Congress on February 24, by which time it’s unlikely the appointmen­t will be made.

So, in the event of a close call, who makes the final decision, the president who started the process or his successor?

Obviously, there is a procedure to be undertaken once the applicatio­n deadline passes next Friday. It will involve Lincoln Recruitmen­t and various other interview groups working to narrow the field but ultimately the appointmen­t will have to be approved by the president.

That’s fine if Ó Fearghaíl and Horan agree but who makes the final call if they don’t? Another unusual aspect is that a new director-general and president will be starting around the same time, which is not ideal.

That might strengthen the hand of Croke Park candidates who already know how the internal systems and structures work.

Peter McKenna is understood to have been in the final three in 2007 but having missed out, will he run again? Feargal McGill, Alan Milton and Tom Ryan are other potential internal candidates whose prospects will be enhanced if the mood is against looking further afield, where John Costello, Jarlath Burns, Liam Sheedy, Michael Reynolds and Brian McAvoy are being widely mentioned.

Tipperary man Ger Ryan, whose name was also linked with the position, will not be an applicant.

It’s understood that several people who would not have applied because they believed they weren’t eligible due to the business degree requiremen­t have now joined the race.

It widens the field which is good for the process and the GAA. However, having to change the eligibilit­y rules almost three weeks after the job was advertised remains a blot.

Also, there’s a risk that if the person eventually appointed holds a business degree, people will suspect that removing it from the criteria this week was no more than a cosmetic exercise.

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