Start of a new era

FROM the beach, jungle, bush, desert and the mountains to the mud, sand and snow; as the first true all-terrain vehicle, Land Rover has always stood for capability and adventure. Go anywhere, whenever, whatever the weather, however steep the incline.

We’ve done some pretty amazing things over the years: towing trains, scaling dam walls, tackling giant speed bumps and racing 999 steps up a mountain side in an SUV that’s faster than a sports car. All this showcases just how far Land Rovers can, and will, go.

The ability to go ‘above and beyond’ has always been at the heart of Land Rover. As the go-to vehicle for humanitarian, conservation, research and protection projects, Land Rover dominated 70% of the global aid market in the 1970s. Across the world, it has been a symbol of hope and rescue, reaching places no car had before. Indeed, as the old saying goes, for many, the Land Rover was the first car they everseteyeson.

Land Rover’s 70th year offers a chance to celebrate the hours spent designing, engineering, assembling and delivering the Land Rover; the craftsmanship and passion that goes into creating a car so well loved across the globe. Lode Lane, Solihull is the place where over seven decades, 7.2 million Land Rovers have rolled off the line and Halewood is the place from which nearly 1.4 million Freelanders, Evoques and Discovery Sports have set off on their journeys across the world.

With electrification and autonomy looming closer on the horizon, there are years of innovation and excitement ahead for the brand. But for now, we look to our past legacy and commemorate some of the things that Land Rover, the cars and the people behind them, have achieved.

To learn more about the Land Rover range, please visit landrover.ie