Irish Independent

Irish firms seal deals worth €50m in China

- Ellie Donnelly

FOUR Irish businesses have signed deals with Chinese partners valued at €50m in total.

The four Enterprise Ireland-backed firms operate in the healthcare, skincare, medtech and diagnostic­s sectors.

Among those confirming new partnershi­ps is Irish Breeze, which has signed an agreement with website JD.com, one of the largest business-to-consumer online retailers in China by transactio­n volume and revenue.

Irish Breeze now plans to achieve sales of €25m within five years for its Water Wipes.

Speaking to the Irish Independen­t, Sophia Zhang, head of business developmen­t for Irish Breeze in China, said the commitment of JD.com will help Irish Breeze in its expansion. “Once we fully know how to do business in this market we will consider adding more products into the market, but that won’t happen this year or next year,” Ms Zhang said.

The other Irish companies include Reagecon Diagnostic­s, a chemical and physical standards company, which has signed a distributi­on agreement with Beijing Thorigin worth €10m over five years.

Meanwhile, healthcare and medical products manufac- turer Solvotrin Therapeuti­cs and Shanghai Fosun Pharmaceut­ical have entered an exclusive distributi­on agreement in the Chinese market for Solvotrin’s product Active Iron.

The deal is worth €15m per year over three years. The fourth company, Novaerus, has secured a three-year distributi­on agreement with Hangzhou Door Import & Export worth €760,000 in product purchasing. The deals were announced at the inaugural China Internatio­nal Import Exhibition (CIIE), the world’s largest trade exhibition.

Minister for Business, Enterprise and Innovation Heather Humphreys, who is leading the six-day Enterprise Ireland trade mission to China, described the agreements as “a testament to the hard work undertaken by Irish companies and the support offered by the Government through Enterprise Ireland”.

“Our presence at CIIE demonstrat­es Ireland’s commitment to China and the wider Asia-Pacific region, and I am delighted we had such positive outcomes from our engagement at the event.”

Hostelworl­d, Glen Dimplex, Emerald Green Baby, Cartoon Saloon, PM Group, Orbis and PPI are also showcasing under the ‘Irish Advantage’ banner.

Julie Sinnamon, CEO of Enterprise Ireland, said there is great opportunit­y for Irish exporters to build on existing trade links with China and “to further develop the country’s exporting market in the greater APAC [Asia-Pacific] region.”

 ??  ?? Opportunit­ies: Enterprise Ireland’s Julie Sinnamon sees more potential
Opportunit­ies: Enterprise Ireland’s Julie Sinnamon sees more potential

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