DS 7 CROSSBACK is very charismatic and powerful

DS styling.

Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when DS 7 CROSSBACK is unlocked, before pivoting progressively by 180°. The visual effect is pleasing, unusual and – above all – hypnotic. The brand’s eminently recognisable light signature is underlined by the vertical beads of the daytime-running lights, combined with the scrolling indicators.

The rear lights also contribute to the power and originality of the light signature. Each one is a full LED light made up of illuminated scales. To design this magnificent signature, named DS 3D REAR LIGHTS, the lighting designers used advanced laser engraving technology, for exceptional precision.

The ‘ avant-garde’ aspect is also expressed in the interior, with two 12-inch screens positioned at the heart of the cabin. The first, in high definition, is an innovation in the fiercely competitive world of SUVs: it works with the navigation system as well as managing the multimedia interface, the entire DS CONNECT offer and the Mirror Screen function. The second is a personalisable screen dedicated to the digital instrument cluster.

The two screens strongly underscore the high-tech identity of the DS 7 CROSSBACK interior through their design and finish. The graphic designers at DS specialised in man-machine interfaces have created a unique graphic universe that confers a singular and customisable user experience echoing the DS logo. The touch functions on the central screen also feature contemporary design and simplicity in use.

The interior of DS 7 CROSSBACK a chic, contemporary vehicle, reflects the expertise of all at DS Automobiles. Reflecting the thinking behind DS design with the concept of ever-greater personalisation, DS 7 CROSSBACK is available with a choice of five interior ambiences. These five ‘Inspirations’ reflect the lifestyles and expectations of each customer and their temperament.

Celebrating Paris, birthplace of the DS brand, the ‘Inspirations’ are named Bastille, Rivoli, Faubourg and Opéra, without forgetting Performance Line, an ‘Inspiration’ for those with a Grand Tourer mind-set, from the recently launched trim level of the same name.