Great year for Skoda Ireland

SKODA Ireland have announced that despite the Irish new car market decreasing by 10 per cent compared to 2016, SKODA has increased new car turnover by one per cent to €146 million in 2017 and increased turnover from parts and accessories by 8 per cent to €9.6million.

A growing number of customers are also availing of the competitive SKODA finance offers, with the brand loaning over €112 million to customers over the past twelve months, an increase of 5% on 2016.

SKODA Ireland also recorded Market Share of 6.9 per cent which is the highest ever share recorded by the brand in Ireland and saw them deliver 9,056 new vehicles to customers in 2017. The growth has solidified SKODA’s position as the sixth best-selling car brand in the country for the third year in a row, as the brand now sets its sights on a top five finish in 2018.

In addition to this record sales and finance performance, the brand had a busy twelve months with the introduction of five new models into their product range including the brand new KODIAQ and KAROQ SUV’s; a refresh to their compact Citigo and Rapid models; and a newly designed top-selling Octavia.

John Donegan, Brand Director at SKODA Ireland, said there’s no doubt that the new car market has been impacted by the level of imports in 2017.

‘Brexit and sterling values pose big threats to the industry but SKODA has remained strong based on our extensive range, strong dealer network and competitive offers. We are even more optimistic for 2018 based on our impressive order bank to date and also due to the increased supply of our new KAROQ SUV.’