Ad hipster alert at RHA

Ahost of advertising’s brightest young things convened on the RHA Gallery on Thursday night to hear about the ultimate social network.

They sipped Aperol Spritzes, nibbled on delicious morsels, mindblowing food combinations and enjoyed the childlike wonder of popping candy as they interacted with various specially commissioned works that graced the gallery for the night and messed with their perceptions.

They had their heads messed with even more by illusionist Keith Barry who wowed the crowd.

Our own Brendan O’Connor — fresh from wowing the nation the night before on his RTE show Cutting Edge — unveiled the social network with which he is engaged for 70 minutes a day during the week and 100 minutes on a Sunday — followed by up to 900,000 people. What is this social network? Why, you’re holding it! Print is having a moment as an immersive, tactile technology with huge engagement. Lots of likes and comments at breakfast tables all over Ireland. But then, dear readers, I didn’t need to tell you that...

The hipsterati and millennials of the ad industry were loving it, including Sandra Alvarez, Deputy MD of PHD, Aisling Baker, senior client manager of Starcom, Austin Gleeson, Media Account Director of Javelin, and Carl Flynn, group trading manager of Dentsu Aegis, as well as the hipsters of Independent News & Media like Irish Independent editor Fionnan Sheahan, Group Commercial Director Geoff Lyons, Group Advertisement Director Karen Preston, and Sunday Independent editor Cormac Bourke.