Sunday Independent (Ireland)

Ireland must capitalise as digital revolution gathers pace

- BEN HURLEY Ben Hurley is chief executive of the National Digital Research Centre, which sources, builds and invests in digital startups

DIGITAL has already become all-pervasive. The ways we live, work, shop and play have all been transforme­d by the digital revolution. Digitisati­on of healthcare is changing the practice of medicine and the way many therapies are delivered.

Workplaces and ways of working have changed almost out of recognitio­n in the course of years instead of generation­s, and what profession­al sports coach wouldn’t be seen without their tablet and performanc­e-analysis tools?

Our leisure experience­s have also been transforme­d. The way we purchase and consume travel, concert tickets, clothes, news, TV, music, and even our clothes, has been made quicker, faster, and more convenient thanks to digitisati­on — both of the underlying services and the human smarts behind them.

But, as Al Jolson said when ushering in the era of talking pictures: “You ain’t heard nothing yet.” This really is just the beginning.

We have now moved into a far more potent phase of the digital opportunit­y, one where human ingenuity itself is being digitised and enhanced. One where human inventiven­ess and creativity is being extended by new technologi­es such as artificial intelligen­ce, virtual reality, and augmented reality.

Technology has the capacity to improve what already exists, but human inventiven­ess — human smarts — can create products and services that have yet to be thought of or even imagined.

This has always been the case but we now stand at an economic inflection point at least as important as those which ushered in the agricultur­al, industrial and informatio­n revolution­s. The digital revolution has moved beyond mere products and services and we are now seeing the digitisati­on of human smarts. The way a product functions or the way a service is experience­d will be based on the human smarts encoded within the product or service.

Architects are ‘walking around’ inside virtual houses that haven’t yet been built; machine operators are learning the manufactur­ing process through online learning powered by augmented reality; engineers are test-driving new cars that won’t roll off the production lines for years yet; and surgeons are working with robots to perform life-saving procedures that wouldn’t have been possible even a year ago.

What was once confined to the realm of space shuttle pilots and the most advanced aircraft flight simulators is now penetratin­g all facets of industry, and we are about to enter an era where scanners programmed by humans and assisted by AI will guide 3D printers in the production of artificial replacemen­t human organs tailored to suit the precise needs of the individual patient.

Ireland is uniquely well placed to take a leadership position in this global digital revolution.

We may be poor when it comes to natural resources in the form of metals and minerals beneath our land and waters but we are immensely rich when it comes to human capital. We possess a massive resource in terms of our digital-savvy young people.

Couple that with the existence in Ireland of thriving financial services, fintech, software, electronic­s, social media, medtech, and pharmaceut­icals sectors — the key industries involved in the digital revolution — along with a vibrant public and private sector research ecosystem and you have the essential ingredient­s for success in the new economic reality. But this will not happen on its own. For Ireland to be a winner in the digital revolution we need our workforce to be not just digitally-literate but also both digitally-comfortabl­e and digitally-intelligen­t, and able to work collaborat­ively to achieve game-changing outcomes. The economy itself must be friendly and conducive to digital entreprene­urship.

Tomorrow’s competitiv­e economies will be adaptable to a high rate of renewal and transforma­tion. This will require Ireland to complement the already open nature of our economy with deeply embedded digital experience and expertise.

Industry is already playing its part. Government is taking action as well. Investment in education must continue to promote STEM subjects, while enterprise policy must be geared towards supporting digital entreprene­urship and convincing the brightest and best home-grown and overseas talent that Ireland is among the best places in the world to live, work and start and grow a digital business.

There can be no room for complacenc­y. The prize, if we get it right, will be sustained, world-leading economic and employment growth based on a resource which no one can take from us — our human smarts. The price of failure is just too big to contemplat­e.

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Technologi­cal advancemen­ts will lead to innovative new medical treatments
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