New WAN-IFRA campaign will focus on news industry’s vitality
WAN-IFRA has launched a global campaign to underline the vitality of the news industry.
The IFRA World Publishing Expo and DCX Digital Content Expo are starting a worldwide campaign for commercially-successful publishing.
The campaign includes a number of prominent partners such as The New York Times (USA), Süddeutsche Zeitung (Germany), The Hindu (India), Independent News & Media (Ireland), and Le Figaro (France).
On the occasion of the IFRA World Publishing Expo and DCX Digital Content Expo from 10 to 12 October 2017 in Berlin, leading news brands around the world join the World Association of Newspapers and News Media (WAN-IFRA) and the expo organiser for the launch the global campaign “Make Publishing Successful”.
Partners involved in the campaign believe that democracy thrives when people are informed by a sustainable, innovative, and independent news media ecosystem.
The initiative underlines the vitality of the news industry. To secure its vital role in today’s society, a free press business must continue to prosper in the long-term, supported by a reliable flood of new technologies, products and business models.
“In times of rapid changes, people rely on information they can trust and that helps them understand what’s happening in the world. Despite considerable pessimism about the future of journalism, we have the opportunity to create our future,” said Michael Golden, vice-chairman of The New York Times Company.
The new president of WAN-IFRA promotes the need to facilitate innovative platforms to help publishers meet the ever-changing demands of their consumers.