Sunday Independent (Ireland)

ASMR role play

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ASMR stands for Autonomous Sensory Meridian Response. It’s known in some circles as AIHO, Attention Induced Head Orgasm. Try and say that without laughing. It isn’t kinky as such, unless you are the sort that gets turned on by a video of a whispering lady pretending to brush your hair. (They probably make you pay extra at the hairdresse­rs.) That said, search for ASMR on YouTube and you will end up watching a clip of a whispering English woman pretending to be a travel agent in what is clearly her bedroom. It’s not something you want to get caught doing by your partner, or your boss. Particular­ly because listening to it is supposed to put you to sleep. The idea is to trigger a tingling sensation that begins in the head and can work its way down to your toes, if you do enough of it. That sounds familiar, says you, popping open a bottle of Prosecco. It would be wrong to scoff at ASMR. Partly because it has millions of sleep-deprived followers who will have no problem staying up all night trolling you on Twitter. But mainly because it is weirdly addictive, says you, nodding off to a video of ‘Emma’ describing what’s in her new bag. (Your money, probably. There’s no such thing as a free head orgasm.)

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