Punk culture

The healthy wholefoods movement is often described as the 1970s, resuscitated on kale powder and kimchi. Please! Wholefoods is punk, darling. Not hippie.

Great swathes of perfectly sane people have turned their attention towards mindful practices, in search of a more socially responsible roast from capitalism.

You’ll find we don’t just do sausies. We do slow pork, where piggies have been massaged with lavender, read bedtime stories and fed bottles of rooibos tea.

We don’t do sliced pan. We do house-cultured sourdough from heritage grains harvested by moonlight. And we do not do instant coffee. We talk dirty to our monthly subscription box from 3fe, where the coffee beans were raised on Bach, and lightly washed with tears of joy.

We are taking unrefined whole foods and celebrating them in their most basic form, in contrast to society’s reliance on conveyor belts and chemicals. This is counterculture. This is punk.

In the 1970s, cooking skills sucked — we were too busy lovebombing the world with geraniums. (Point of information, the 70s actually happened in the 80s, here in Ireland).

Forty years on, our culinary skills have been heightened and honed. There has been a huge awakening of wholefood ingredients, but more importantly, we see this awakening wedded to badass kitchen skills. This ain’t no hippie culture. This is badass punk.