Record-breaking coverage of Storm Emma on Independent.ie

NUMBER ONE FOR NEWS

Independent.ie generated record online traffic and engagement during the coverage of Storm Emma.

INM’s flagship digital platform saw a massive 55m page impressions and 5.4m users during the week the Beast from East took over the country.

From February 26 onwards, the Independent.ie website and app provided continuous coverage and updated information for users across the island. It was way ahead of the traffic for our nearest competitors.

Commenting on the success, INM Group Editor In Chief Stephen Rae said: “Our coverage of Storm Emma across the editorial team was an incredible testament to everyone’s hard work. Independent.ie became the go-to source for information updates, combined with serious reporting on weather conditions. It also became a platform for fun where our users shared some of the more humorous interactions and videos with us. Meanwhile, it was encouraging to see the huge increase in downloads of our e-paper which allowed snowbound readers to get their newspaper experience without leaving the house.”