JAMESON WHISKEY TOASTS THE TASTE

JAMESON Irish Whiskey has rolled out a new global campaign called, Taste, That’s Why. Created by TBWA Dublin it launches across television, out of home, digital, display and social media.

A key part of the campaign is two TV ads that reimagine true stories about Jameson and its workers The first of these, Scully was to Blame, tells a story about Bill Scully in late 19th-Century Dublin after he absentmindedly makes a mistake during the third distillation process, wasting gallons of distillate in the process. The second one, Coopers follows the passion of Dempsey and Flanagan, master and apprentice coopers, at the modern-day Midleton Distillery in Cork.