JAMES’ ADVICE FOR OTHER BUSINESSES

Put customers at the heart of every decision To be successful, especially in a service-based business, you have to bring everything you do back to what is good for the customer. You have to constantly strive to do better and be better for your customer.

Do something you are really passionate about Being successful takes huge effort and often a long time. Therefore, you really do need to love and be passionate about what you do — or otherwise you simply will never be able to stay the course.

Hire slowly and fire quickly You need to ensure you have the right people on your team because they can either make or break your business. For that reason it is important to invest time in choosing them wisely. Don’t be afraid to trust your gut instinct in this regard as it is seldom wrong.