NEW AD TURNS HEAT ON CRUEL DOG OWNERS

WITH Ireland’s heatwave prompting all kinds of warnings about water shortages and the need to ensure that our food is salmonella-free, Skoda Ireland has launched a last-minute campaign urging us not to leave our pet dogs in our cars during the heatwave.

Created by Dublin agency Boys + Girls, with media being handled by PHD, the timely campaign reminds us that conditions such as those we’re experiencing now can kill a dog in just 15 minutes. The advice to dog owners is simple — never leave your dog in a hot car. Boys + Girls collaborated closely with PHD Dublin to negotiate last-minute contextual media space with the campaign now live across print, radio and social.