Not a happy toy story for firm
÷ HASBRO has missed estimates for quarterly profit as the toy maker struggled with the collapse of Toys “R” Us and falling European demand, in a year without a major Disney princess or a Star
Wars film to bolster sales. Hasbro’s results were in contrast to those of rival Mattel, which reported a surprise profit on strong sales of its revamped line of Barbie dolls. While every major US toy maker scrambled to find new avenues to sell toys after the liquidation of the world’s largest toy retailer, Hasbro’s reliance on movie franchises compounded its struggles.