Sunday Independent (Ireland)

Not a happy toy story for firm

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÷ HASBRO has missed estimates for quarterly profit as the toy maker struggled with the collapse of Toys “R” Us and falling European demand, in a year without a major Disney princess or a Star

Wars film to bolster sales. Hasbro’s results were in contrast to those of rival Mattel, which reported a surprise profit on strong sales of its revamped line of Barbie dolls. While every major US toy maker scrambled to find new avenues to sell toys after the liquidatio­n of the world’s largest toy retailer, Hasbro’s reliance on movie franchises compounded its struggles.

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