New Louth signs to welcome visitors

NEW FAILTE IRELAND SIGNS APPEARING AT LOUTH TOURIST SPOTS

FÁILTE Ireland’s first phase of its orientation signage for Ireland’s Ancient East is continuing with a number of key visitor orientation signs now installed in County Louth.

These signs are part of a multi signage programme envisaged for Ireland’s Ancient East with similar branded orientation signage expected to be in place at 80 key sites throughout the region by the end of this year.

The new signs, designed to encourage visitors to stay longer and explore the wider region, have been strategically sited at: Drogheda Museum, Millmount; Dundalk Tourist Office; Carlingford Tourist Office; Mellifont Abbey; and Monasterboice Round Tower and High Cross.

Fáilte Ireland’s Head of Ireland’s Ancient East, Jenny De Saulles emphasised: ‘For too long, most overseas tourists have seen the south east, midlands and north east as a region to travel to for a day or simply just to travel through.’ ‘Ireland’s Ancient East seeks to change all that by creating enough ‘stickiness’ and points of curiosity that visitors will slow down, explore the region and stay overnight. These signs are geared to encourage that behaviour. Strategically located at popular stopping points, they inform visitors of all the other interesting things to see and do within an hour’s drive in every direction outwards.’

Shaped as a large spiral wheel, each sign highlights a range of sites within up to 60 minutes’ drive away from the sign location to encourage visitors to extend their stay.’