New gum busting task force
CLLR. Emma Coffey, Vice Cathaoirleach of the Municipal District of Dundalk, has launched the 2017 gum litter campaign at an event at the Market Square last week that was attended by members of Dundalk Tidy Towns, Martin McElligott, Manager of Dundalk Business Improvement District (BIDS) and members of staff from Louth County Council.
The campaign has had huge success to date in changing the public’s behaviour to gum disposal and in encouraging correct gum disposal through a targeted education awareness campaign.
Aisling Sheridan, Administrative Officer from the Social and Community section of the County Council said: ‘ This is a great campaign for communities up and down the country to get involved in.
‘It unites communities in a common goal to responsibly dispose of chewing gum and continue to contribute to the positive results the campaign has seen to date, which have been successful’.
This is the third year of the latest campaign, the result of an agreement between the Department of Communications, Climate Action and the Environment and Food Drink Ireland (FDI) representing the gum industry, to fund a national gum litter awareness programme from 2015-2017.
Each of the local authorities will launch their own campaigns in the coming weeks with the aim of changing the public’s behaviour to the disposal of chewing gum.