DkIT turns pink for breast cancer charity
DKIT turned pink in support of the Irish Cancer Society’s annual Breast Cancer Campaign last week.
The campaign was led by third year students from the BA in Event Management who raised a total of €1,500 via a range of different fundraising activities.
A highlight of the campaign included a ‘pink-themed’ ‘Cups Against Cancer’ coffee morning which attracted large crowds of staff and students at the college. Other fundraising activities included ‘guess the bra cup size’, ‘ take a fun pink selfie’, ‘ win great prizes in the balloon pit’, ‘guess how many pink marshmallows are in the jar’ and a ‘ bra ping pong competition’.
The campaign aimed to generate awareness of the illness and to inform students and staff about early detection, a major role in the treatment of breast cancer.
The fundraising activities were coordinated by Maria Roddy-Freyne a lecturer on the BA in Events Management. Maria is a survivor of breast cancer and has been running these events with the Event Management students since 2013 after her own diagnosis.
Speaking at the event, Maria said: ‘It is wonderful to continue our fundraising efforts again this year. The students really enjoyed the event and as well as raising money for a fantastic cause it was a great team building exercise. It was also a great learning experience for the students to organise a campus-wide fundraising campaign.’