Fy ff es Fit Squad short listed for I MC European Awards

The on-going work being done by Fyffes in helping to combat childhood obesity through its fitness-based ‘Fit Squad’ initiative continues to gain recognition.

The Dundalk-based Irish fruit importer has been named as one of 62 finalists shortlisted from seven countries for this year’s IMC European Awards for Integrated Marketing Communications.

All winners in their national competitions, the finalists were selected by a panel of almost 40 leading industry professionals across Europe followed by a jury of Integrated Marketing Communications Council members in Brussels recently. This year’s overall winners will be announced in December.

Earlier this year, Fyffes ‘Fit Squad’ was awarded the top honour for ‘Best Use of Experiential Marketing Within A Budget of €30,000’ at the annual APMC Awards, hosted by the representative body for organisations involved in the promotional marketing industry in Ireland.

‘Fit Squad’ Programme, which was developed by TITAN Experience in conjunction with Irish health and fitness expert Tom Dalton, provides a 40 minute session is to demonstrate to young people in Since its inception last year, Fyffes ‘Fit Squad’ initiative has visited some 145 schools and seen over 14,000 children participate in 290 interactive sessions across 29 counties throughout Ireland, North and South.

Schools and sports clubs interested in participating in the project are asked to visit www. fyffesfitsquad.ie

• Fyffes drive to combat childhood obesity through its ‘Fit Squad’ initiative has been named as one of 62 finalists short-listed from seven countries for the IMC European Awards for Integrated Marketing Communications.