Sky TV targets local pubs for illegal viewing
March 2005
A number of Dundalk publicans are targeted by BSkyB for illegal screening of Sky television on their premises.
Sky TV (Ireland) confirm they have been working with the Irish Music Rights Organisation (IMRO) ‘as part of an on-going commitment to crack down on a minority of landlords who continue to show Sky in their pubs without the correct commercial viewing contract’.
The broadcaster refuses to comment on cases involving local publicans, but it is understood that a number of pub owners are facing hefty penalties, after being contacted by Sky’s solicitors in Ireland, Matheson Ormsby Prentice.
In some instances the penalties being cited are €20,000 and as much as €50,000.
Sky says its solicitors have already been successful in obtaining 30 judgements or out-of-court settlements in civil actions against publicans in the country.
‘Another 50 cases are currently being processed, and evidence is being gathered for a further 50 new cases,’ says a spokesperson.
She adds Sky launched an initiative last November ‘ to protect its legitimate commercial subscribers by making it possible to immediately identify where a pub is showing Sky Sports without the proper agreement.
‘Commercial subscribers now see a pint glass ‘ bug’ appear on their screen. The bug instantly reveals who is – and, most importantly, who is not – showing Sky with the correct commercial viewing agreement.
‘IMRO, Sky’s policing agents in Ireland, visits licensed premises regularly on our behalf and will continue to do so.’
She also appeals to pub owners who are concerned that their business is being affected by those showing Sky illegally to contact them.