EUROSTAR RELAUNCHES LOYALTY

EUROSTAR has launched a new three-tier loyalty programme available to all passengers.

The Club Eurostar programme rewards members with one point for every £1 spent on tickets which can then be used to spend on future travel, upgrades and ticket discounts. New members join as Classique members. Members of the Advantage middle tier – attained after earning 400 points or five return journeys in a year – can additionally spend points on travel with Rail Team partners and on gifts from a new online Club Eurostar Shop. Top-tier Carte Blanche members (1,800+ points or 24 return journeys in a year) can use fast-track check-in and access to Business Premier lounges.

“We’re delighted to launch our new loyalty programme, which offers travellers a more streamlined offering, making it easier for customers to book tickets and access benefits and rewards,” says Dorothee Mariotte, Senior Customer Insight and Retention Manager, Eurostar.