The Business Travel Magazine - - The Review - Gree­ley Koch Ex­ec­u­tive Di­rec­tor, ACTE

Some­times things work the way they were in­tended. Re­mem­ber when cor­po­rate travel in­no­va­tions would start in one coun­try and take months to hit all four cor­ners of the globe? With tech today, when a light bulb goes off in one re­gion, it can be­come a world­wide trend in a mat­ter of min­utes.

Our world is con­stantly chang­ing. Changes in travel con­tent sources and pric­ing; and chang­ing en­trants in the book­ing, flight, lodg­ing and ground trans­port seg­ments. But per­haps the big­gest change of all is how we pay for ev­ery­thing.

The tsunami of change forces ever more strate­gic think­ing. Of­ten, that means look­ing a year ahead when you know some­thing may be ob­so­lete by month’s end.

This re­al­ity re­quires that busi­ness or travel pro­grammes be as nim­ble as start-ups while hav­ing a long-term play­book, sim­i­lar to what goes into mak­ing an air­craft car­rier. Chal­leng­ing? You bet. Hard to do? Yes – but in­creas­ingly im­por­tant.

You must hit change head on. Be an early adopter, read white pa­pers, net­work, pore through mag­a­zines like this, at­tend con­fer­ences and join in­dus­try groups. Your com­pany and your trav­ellers will thank you.

Robert Al­ley has been ap­pointed Chief Op­er­a­tions Of­fi­cer at Roomzzz, over­see­ing guest ex­pe­ri­ence, com­mer­cial ap­proach, sales and mar­ket­ing and fi­nan­cial con­trols.

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