It’s a Wrap! Dairygold raises over €20,000 for Cancer Society

The fifth year of Dairygold’s partnership with the Irish Cancer Society through its Wrap It Pink campaign has seen €21,000 raised in support of the Irish Cancer Society, in particular breast cancer research and support services for people with cancer.

In addition to raising much needed funds for the Irish Cancer Society, the pink silage bales dotted around the Irish landscape serve as a reminder to women across rural Ireland to get themselves checked regularly. Breast cancer detected early has a much better chance of being effectively treated.

Throughout this year’s campaign there was also huge support from staff and customers for Dairygold’s “Cups Against Breast Cancer” coffee mornings which were held in Dairygold’s Co- Op Superstores across Munster as well as across all Dairygold’s milk processing facilities and offices during the month of October.

“Wrap It Pink plays a key role in raising awareness of breast cancer in rural Ireland and also funding vital cancer research and services to support those affected by the disease,” Mark Mellett, Head of Fundraising at the Irish Cancer Society said.

“Support from Dairygold and their customers ensures that crucial care, information and support is provided for those affected by breast cancer by Irish Cancer Society Nurses in Daffodil Centres throughout Ireland and on the Cancer Nurseline 1800 200 700.

“Thank you to Dairygold and members of the farming community for supporting this wonderful initiative.”