BRIDGET’S SERVICE IS A PERFECT FIT DURING COVID LOCK-DOWN
AS the only professional in Ireland who can assess and fit a bra without a tape measure, Mitchelstown native Bridget Kearney has found a niche and come to the rescue of women throughout Ireland at this time.
Bridget Kearney of award-winning Kilkenny-based Belle Femme Lingerie Boutique has been able to provide a unique fitting service for nearly 10 years.
And now that service has been extended and is proving a hugely popular addition in COVID times.
Mitchelstown-born Bridget this week promoted the fitting service, and online sales from the boutique are already on the rise.
“Consider the fact that the body is elastic, whereas a tape measure is static,” Bridget explained.
“A tape measure cannot measure volume, so it is essential that anyone advising women on wearing the correct fitting bra learns how to assess and fit, as we do, without a tape measure.
“COVID-19 has changed the way we work and these changes could last longer than the virus. So we are highlighting a service which we have offered for years: virtual bra fittings.
“We’re asking customers to email us at fittings@ bellefemmelingerie.ie and send us three pictures of them in their bra – one from the front, one from the side, the third from the back – along with their contact details.”
Bridget said that the service has been going for almost a decade, and she added that she knows “almost instantly” what size a customer needs from their first inspection.
She also said that any customer who doesn’t receive the correct size when the product gets to them can send it back in an enclosed pre-paid envelope, and she promises they will then receive the perfect bra.
“We’ve only highlighted the service to a few new customers and we’ve had 20 orders in the first three days and word has already spread.
“Wearing the correct bra not only improves your posture but also boosts confidence. If you’re wearing the wrong bra, your clothes just won’t sit properly either,” Bridget explained.
One can find out more about the store and other services available at www. bellefemmelingerie.ie.