Bye bye ‘Willoughbooby’
How Holly’s decision to cover up her cleavage has turned into the most lucrative of her career
I’M A Celebrity’s Holly Willoughby has become the best-paid woman on British TV – and friends say it’s down to one bold decision: to cover up her famous cleavage.
The 37-year-old presenter was so renowned for her low-cut outfits that she even earned the nickname ‘Holly Willoughbooby’. And at one point, British TV watchdog Ofcom launched an investigation into a very revealing outfit she wore on The Voice following a string of complaints.
But now Holly has undergone a startling image makeover, transforming herself into a svelte and elegant style icon. She has even told friends she wants to appear on the cover of fashion bible Vogue.
A source close to the star said: ‘She made a conscious decision to put her cleavage away. While she is proud of what she looked like then, she has transformed herself into something much more classy. She is now a smarter, more chic “brand”.’ Her ‘yummy mummy’ transformation began when Ms Willoughby, worth a reputed €12million, hired stylist Angie Smith to advise her – and her No.1 tip was that Ms Willoughby should make more of her legs than her breasts.
Ms Smith even travelled to Australia to make sure the mother of three was immaculately dressed for I’m A Celebrity, which comes to an end tonight. Her ‘Jungle Jane’ style has certainly proved a talking point, with outfits she wears on screen flying off the shelves.