RTÉ follow Irish media trailblazer Barry for show
CORK native Samantha Barry, who is blazing a media trail Stateside, is to be the subject of an RTÉ documentary which sees a camera crew follow her around New York, the Irish Mail on Sunday can reveal.
UCC graduate Samantha has become a publishing powerhouse as she worked her way up the considerably competitive ladder in America.
Her hard work and publishing prowess was recognised in 2018 when she was installed as editor-inchief of Condé Nast’s Glamour.
One of the biggest beauty and fashion media brands across the globe, Glamour attracts more than 15 million consumers across social, 10 million in print and 7 million digital every month. Since landing the high-profile position Barry has been a regular returner home to these shores where she was honoured by her alma mater UCC and she was also a guest on the Late Late Show after her prestigious appointment.
Now RTÉ have travelled from Montrose to Manhattan where a camera crew was spotted hot on her New York heels as they captured her daily routine.
Embracing the NYC lifestyle, Barry was filmed as she took in an early morning outdoors personal training session before she hit the office.
Then after some mid-morning meetings it was time for brunch with her staff in a trendy
upscale diner as her Glamour team put together the final details for one of the magazine’s biggest nights, the highly regarded Glamour Awards.
This year’s awards proved to be a huge success as Barry drew on her connections from the world of showbusiness and celebrity.
Stars like Drew Barrymore, Jane Fonda, Brooke Shields and many more famous faces graced the Glamour red carpet for the annual event.
And RTÉ captured the big night for an upcoming reality programme showcasing Barry’s work Stateside, as viewers are set to get a glimpse into the editor-inchief’s demanding role.
Barry is the eighth editor to take over the role, which sees her manage all content development, production, and consumer experiences for Glamour’s digital, social, video and print platforms.
The fiery journalist was sought after by none other than Vogue’s Anna Wintour who praised her fearlessness.
She was announced as the woman at the helm to much aplomb in 2018 by Wintour, who hailed ‘fearless’ Samantha as the magazine’s inaugural digital-first editor.
‘Sam is Glamour’s first digitalnative editor, which is to say she arrives from the future rather than the past,’ said Wintour of Barry’s appointment.
‘As an editor she has led all manner of news coverage from the 2016 presidential election and the horrific Las Vegas mass shooting to the love story voicemails and the 2018 New
Year’s Eve festivities.
‘Sam understands social media as a tool for storytelling and reporting; a way to support social conversation and the ever-changing contours of what’s cool.
‘Sam is fearless like so many leaders of the moment and has both a reverence for Glamour’s history and a crystal clear view of its future in the digital environment.’