Laura Bermingham

Hair stylist Andrew Fitzsimons has a pretty impressive CV. The 32-year-old from Ballinteer started his career in Dublin aged just 13 and since then Paris, New York and now Los Angeles have all been called home. He remains based in LA where he works with the Kardashian/Jenner family and countless other A-listers. Now Andrew is set to launch a full hair line with Primark in stores across the globe on February 24. The collection includes hair care, styling products, accessories and tools, and everything costs between €2.50 and €14.

News of the collection was kept secret and now Andrew is free to explain how it came about. He says: ‘This collaboration with Primark has felt very organic and a long time coming. I’m from Ballinteer, and when I was young we lived in Rathfarnham. As a teenager myself and my friends hung out there and I am well used to seeing Primark (Penneys) from a young age. The store was where I would have had my first retail experience, buying my own clothes. Like everyone else, I’ve seen how the brand has grown and transitioned into a global brand. It feels as though my own journey has followed the same kind of path.’

The collection has taken a long time to perfect, and Andrew explains a little of what’s in there, saying: ‘The collaboration with Primark is extensive, it covers hair care, styling products, accessories and tools, and it’s taken a long time to make such a comprehensive range.

‘I’m most excited for people to see the hair care, what I call the three pillars for beautiful hair.

‘We have created shampoo and conditioner duos to tackle the biggest complaints. Shine works on frizz or lack of shine, the Volume duo contains collagen and makes hair look fuller, and the Repair duo has added manuka honey to work on breakage’.

His famous clients may already know a lot about the new Primark x AF line, as Andrew says: ‘In the trialling stages I’ve had family, friends and clients all trying out the products to get feedback. And for months I have been using the products on my clients for Vogue covers, red carpets, parties and shoots with the labels covered up to keep the launch secret.

‘It hasn’t been easy to keep it quiet for so long, it’s very exciting to be finally here ready to show what we’ve created’.

We wish Andrew every success with it. The full Andrew Fitzsimons x Primark range will be available in all stores across Ireland from February 24.

We’ve created haircare for the most common complaints