DoneDeal business booming
IF YOU’RE selling a Volkswagen Golf and it happens to be black, you have two of the most popular desirable things being advertised in the motor section of DoneDeal.
DoneDeal, Ireland’s most visited website for buying and selling cars, has released new data on the performance of its Motor Section in 2016, giving an insight into Ireland’s rapidly growing used car industry and the nation’s favourite cars.
The data showed that the value of goods advertised on DoneDeal’s Motor Section in 2016 was a staggering €5.4 billion, which equates to €14.8 million in the value of goods advertised on the site each day.
A record number of ads were also placed on the Motor Section of the website in 2016, as almost one million (991,734) ads were advertised, representing an increase of 9.3 per cent on 2015 figures.
Ireland’s favourite car brands and colours were also revealed, as the data found that the Volkswagen Golf was the top selling car on DoneDeal in 2016, followed by Ford Focus, VW Passat, BMW 3 Series and Audi A4.
In total, 663,336 cars were advertised on DoneDeal in 2016, highlighting the massive growth of used car sales in Ireland.
Black cars were confirmed as the nation’s favourite car colour followed by blue, grey, red and white cars.
DoneDeal also experienced growth in car dealerships advertising on its Motor Section, as the number of ads placed by car dealers increased by 21 per cent in 2016, with the number of car dealers subscribing to DoneDeal also up 17 per cent.
Cathal Cremen, Commercial Manager of DoneDeal’s Motor Section, said 2016 proved to be another exceptional year for DoneDeal in terms of traffic growth and adverts placed on the site. Once again our Motor Section proved to be the most popular section of the site with 663,336 cars alone advertised on DoneDeal in 2016.
‘A significant feature of DoneDeal’s success in 2016 was the increase in the number of car dealerships now subscribing to DoneDeal.
‘ This is very much a reflection of the commitment and investment that DoneDeal has been making to ensure we deliver a quality service for our clients.
We look forward to continuing to grow the Motor Section in 2017 and remaining the most visited website for buying and selling cars in Ireland.’ said Mr Cremen.
DoneDeal is Ireland’s largest classified site and describes itself as the country’s number one destination to buy and sell cars online. Celebrating 12 years in business this year, DoneDeal now attracts over 600,000 visitors to the site each day. There are currently over 90,000 cars advertised on the site from both private sellers and car Dealerships.
The motor section is a key element of DoneDeal’s product offering and the site has experienced exponential growth in recent years. DoneDeal’s motor section alone representing a significant economic impact on the country and highlights the importance of the online car buying and selling market.