Ongoing investment in our infrastructure and our people

AKEY driver behind AYRTON Group’s continued growth is its investment in Marketing. Led by Matthew Browne, the company’s marketing activities include sophisticated digital advertising initiatives, social media and advertising. The most significant marketing-led initiative in recent years was the rebranding of the company from HSS to AYRTON Group.

Matthew commented “The decision to rebrand was taken primarily to position the company better to deliver on its vision for growth beyond the traditional sphere of health and safety. Reaction to the rebrand has been hugely positive and sales growth has accelerated considerably since it was implemented”.

Commenting of AYRTON Groups investment in infrastructure, Pat O’Neill said “in the past two years we have invested more than €500,000 in preparing & developing our Dublin branch, where we now command a large market share in Leinster. This investment has helped to underpin our position as the largest SOLAS provider in Ireland for Safe Pass & CSCS registered training.

Our investment in marketing and infrastructure would make no sense if we didn’t continue to invest in our people. We are a team of 125 professionals – Training, Consultants, Placement, Sales & marketing, Administration and Finance and we work hard every day to make AYRTON Group a great place to work”.

Announcing 60 new jobs at AYRTON Group’s then new facility in Dublin were Group Managing Director Kieran Linehan;Pat O’Neill, Operations Director, and Matthew Browne, Marketing Director.