Tourism remains strong employer
TOURISM continues to be a strong contributor to job creation in Kerry accounting for one in five jobs. That’s according to latest research from Kerry County Council, which was revealed at the recent Let’s Talk Tourism Forum in Killarney. Moreover, its research also revealed that 2.2 million visitors came to Kerry in 2017, outnumbering the resident population by 15 to one.
Speaking to delegates about the importance of tourism-related enterprises, Chief Executive of Kerry County Council, Moira Murrell, said tourism in the county had grown by 24 per cent over the past two years (double the national figure), while overseas visitor numbers to Kerry in 2017 had increased to 1.2 million.
Ms Murrell added that KCC has established a dedicated tourism unit to lead and implement tourism initiatives as it is a major driver of economic activity in the county.
She also stressed that the local authority has taken a number of actions to protect and enhance the industry over the years, including the formulation of a strategy and action plan which outlines the council’s priorities for tourism up to and including 2022. However, she acknowledged that ‘seasonality’ as a challenge, and that even tourism hotspots like Killarney can experience challenges over the winter months.
“It [KCC] will work closely with tourism trade businesses and community groups, local development companies, government departments and state agencies. Investment in key products and segments, like business, adventure and astro tourism, which will address the seasonality challenges faced by the county remains a top priority,” said Ms Murrell.
The President of Killarney Chamber of Tourism and Commerce, Paul O’Neill, said he was delighted with the show of interest in this year’s forum, which was a sell-out event for a third straight year. It is also widely supported by Councils from around the country.
“This was another successful event and there was a fantastic energy in the hall all day. Skill shortages in the industry and a shortage of accommodation were other issues discussed as the main challenges. Access into Ireland was equally high on the agenda, which is important as a main driver of further growth,” he said.