Sponsorship for the Festival of Kerry hits an all time high
July 1995
SPONSORSHIP for this year’s Festival, of Kerry is expected to top £300,000 — the highest ever sponsorship in the Festival’s 38 year history — a reception held in. Dublin this Thursday to announce details of this year’s Festival was told.
As in previous years Guinness is the major sponsor and this year sees Garvey’s SuperValu coming in as one of the major sponsors to replace Pretty Polly which closed, on July 14. The Kerryman understands that Dingle businessman Tomas Garvey is contributing up to £30,000.
This year Shannon Development will give £25,000 in sponsorship and Kerry Group will give £40,000. Kerry Group’s contribution will be spent on staging the family extravaganza in the Town Park on the Sunday of the Festival.
Speaking at the Rose of Tralee Festival launch at the Guinness Brewery in St James” Gate, Dublin, Mr Garvey said he was delighted to become one of the Festival’s major sponsors.
“We are always conscious of putting our money back into the local community. We also sponsor Tralee Tigers Basketball Club and also support golf classics throughout the county,” he said.
As a major sponsor, Garyeys will be involved with the Festival street radio for which its Tralee store on Rock Street will become the broadcasting headquarters. Garveys will also have a float in the Festival parade and will also be sponsoring the stage at the Ashe Memorial Hall.
Welcoming the decision by Garveys to become involved in Festival sponsorship, Festival, President Bill Looney said it was another great Kerry business success story.
“It strengthens the local base of the Festival and is clear recognition of the value of the Festival to Tralee and’its businesses,” he said.
This year Guinness is to sponsor a new street lighting system worth £65,000.
This will consist of 7,500 light bulbs and will feature the coats of arms of Tralee and Kerry as well as the sponsor’s logo.
Mr Looney said this generous new gesture from Guinness is a firm vote of confidence in Tralee