Peugeot gears up for SUV offensive at the 2016 Paris Motor Show

PEUGEOT will present three world premieres at this year’s Paris Motor Show as the lion-brand continues to strengthen its SUV offensive worldwide. Following the launch of a new 3008 in Asian markets and a new 4008 SUV in China and hot on the footsteps of the highly successful introduction of the new 2008 SUV in Europe, Peugeot will present two all-new SUVs for the European market in Paris: the 3008 SUV and the 7-seater 5008 SUV. Alongside these much anticipated arrivals, the newly unveiled 3008 DKR from Peugeot Sport will also debut, as well as the new-generation digital Peugeot i-Cockpit®. Clever mobility solutions, the Peugeot e-Kick and eF01 will be on display, designed for customers who seek mobility solutions to go hand-in-hand with their vehicle, to travel those final kilometres of their journey.

The Peugeot 3008 SUV is sure to make a considerable impact in the ever-expanding C-SUV market segment, offering an attractive and distinctive style with class-leading technology and the new generation digital Peugeot i-Cockpit® for high-tech comfort and security features. A range of powerful, efficient engines combines with well-specified models, including the sporty GT and GT Line versions, reflecting the sporting character of the new generation SUVs from Peugeot. Produced in Sochaux, France, the new Peugeot 3008 SUV will be launched around the world following the Paris Motor Show and goes on-sale in Ireland from January 2017.

The design of the Peugeot 5008 SUV breaks new ground as a large seven-seater SUV. Also featuring the new generation digital Peugeot i-Cockpit® system and built on the same Efficient Modular production platform (EMP2) as its 3008 SUV sister, it also has a number of high-tech features. Beneath an elegant and dynamic design, the 5008 SUV boasts outstanding functionality: with its seven individual seats, the new Peugeot 5008 SUV is the first SUV with such practicality: the seats in the second row are entirely independent, identical, adjustable and foldable; the seats in the third row are foldable and easy to remove to deliver a record 780 litres of space in the boot area. The all-new Peugeot 5008 SUV is produced in Rennes, France and goes on sale in Ireland in spring 2017.

Peugeot has continued to enhance its customers’ driving experience by reinventing the design of the driver’s cockpit, resulting in an innovative interior layout known as the Peugeot i-Cockpit®. The four elements include; a compact steering wheel for a dynamic feel, head-up instrumentation, a high centre console and touch-screen combine to deliver a safer driving environment. The new-generation i-Cockpit® head-up display combination uses a 12.3-inch high-resolution digital screen with contemporary graphics that is entirely adjustable and customisable. Visually, the large 8-inch touch screen brings together controls in an intuitive way, making it easy to use all the vehicle’s features, with the screen neatly located in the centre of the dashboard.

Following a glittering season this year with the 2008 DKR, Peugeot will begin the 2017 Dakar season on a strong footing with a powerful new 3008 DKR race car, drawing on all its victories at the Dakar Rally in South America in January and at the Silk Way Rally this summer in Russia, Kazakhstan and China. Designed in collaboration with the Peugeot Style Centre, the 3008 DKR racing car remains faithful to the fiery attitude and form of the new 3008 SUV. Peugeot Sport mainly focused its work on suspension cooling (vibration dampers and geometry) to further improve the handling. The engine was also a major focus for work, adapted to the new FIA rules reducing the diameter of the air restrictor from 39 to 38mm for two-wheel drive vehicles, leading to a reduction of around 20bhp. Peugeot Sport engineers have counterbalanced that loss and improved the usability of the engine at low speeds with major efforts also made to ensure improved reliability of the engine compartment.

As in 2015, Team Peugeot Total will hold a full-scale rehearsal during the Rally of Morocco (3rd - 7th October), where the Peugeot 3008 DKR will be tested on a race course by Carlos Sainz and Lucas Cruz, joined by Cyril Despres & David Castera, winners of the Silk Way Rally, for the final official participation of the winning Peugeot 2008 DKR. The 2017 Team PEUGEOT Total crew members Stéphane Peterhansel and Jean Paul Cottret, Carlos Sainz and Lucas Cruz, Cyril Despres and David Castera and Sébastien Loeb and Daniel Elena, will all be in attendance at the starting line for the 2017 Dakar Rally, driving four Peugeot 3008 DKRs. The Dakar is the toughest race in the world, taking in 10,000 kilometres at high speeds and altitudes, which makes it the ultimate test of reliability for any machine.

Peugeot is responding to new challenges with the introduction of a range of new mobility products, as access to city centres is becoming more restricted. The e-Kick and eF01 are designed for the clients who seek solutions that go hand-in-hand with their vehicle to travel those final kilometres of their journey. A dedicated docking station makes it possible to recharge the bicycle or scooter inside the boot of any vehicle equipped with a 12 volt outlet. The folding scooter and folding bicycle with electric assistance solidifies Peugeot’s place as a company which has long been an expert in the production of bicycles, scooters and cars. The ergonomic design and innovative folding handlebar systems created by the Peugeot Design Lab, assist the transition from one mode to another including walking or taking them onto a train.