‘Kerry busi­nesses are noth­ing if not re­source­ful and self-re­liant’

BROAD­CASTER IVAN YATES WILL BE GUEST SPEAKER AT THE UP­COM­ING KER­RY­MAN BUSI­NESS AWARDS. RE­PORTER STEPHEN FERNANE CAUGHT UP WITH HIM AHEAD OF HIS VISIT TO DIS­CUSS LO­CAL BUSI­NESS...

The Kerryman (South Kerry Edition) - - NEWS - By STEPHEN FERNANE

BROAD­CASTER, busi­ness man and for­mer politi­cian, Ivan Yates is the guest speaker at The Ker­ry­man Busi­ness Awards 2017 which will be held in The Bal­ly­garry House Ho­tel & Spa, Tralee, on Fri­day, Oc­to­ber 13. Ivan is very much look­ing for­ward to vis­it­ing the King­dom where he will dis­cuss a range of top­ics that he feels are per­ti­nent to the fu­ture suc­cess of busi­nesses in Kerry. The im­pli­ca­tions aris­ing from Brexit and the need to en­hance dig­i­tal strate­gies are of ma­jor im­por­tance in Ivan’s view.

“This idea that we can carry on re­gard­less with our Euro­pean mem­ber­ship and not un­der­stand the vul­ner­a­bil­ity and de­pen­dence on the UK mar­ket is maybe okay for Dublin, but it’s not okay for places like Kerry,” Ivan said.

He stressed our ap­proach to Brexit means we must now view Bri­tain as ‘a Si­amese twin’ for if the EU de­cides to ad­min­is­ter pun­ish­ment to Bri­tain, this will inevitably have reper­cus­sions in Ire­land.

“Our pol­icy has to be less Europhile be­cause there’s no way that Europe’s po­si­tion, as it now stands with Bri­tain, can do any­thing other than ob­struct the Kerry econ­omy sig­nif­i­cantly. This is an ap­pli­ca­tion of na­tional pol­icy that is ab­so­lutely crit­i­cal to the sit­u­a­tion in terms of places like Kerry,” Ivan added.

The fu­ture wel­fare of Kerry’s in­fras­truc­tural spend­ing, broad­band, tourism and Agri-food sec­tor are among Ivan’s key pri­or­i­ties in a post-Brexit sce­nario – all of which will form the ba­sis of his talk on Oc­to­ber 13.

“Lo­cal busi­nesses must em­brace new dig­i­tal strate­gies. All busi­nesses now need to be more adapt­able in the way they com­mu­ni­cate. Kerry peo­ple have been very re­source­ful at do­ing their own mar­ket­ing, but I think they’re go­ing to have to find dif­fer­ent ways of do­ing it. The way busi­nesses com­mu­ni­cate is ut­terly chang­ing be­cause of the mil­len­nial gen­er­a­tion who have com­pletely dif­fer­ent con­sumer habits to my age group. They live life on their smart phones and their spend­ing pat­terns are dic­tated by be­ing on-line.”

He added: “My ad­vice to busi­nesses is that they sim­ply have to em­brace dig­i­tal strate­gies. I think Kerry peo­ple and Kerry busi­nesses are noth­ing if not re­source­ful and self-re­liant. I re­cently spoke at an event in Tralee and I was very struck by just how en­tre­pre­neur­ial peo­ple are there.”

As for Kerry as a des­ti­na­tion? “Kerry is al­most like a Re­pub­lic of its own. The peo­ple are in­cred­i­bly friendly and don’t get me started on that cute­ness and Kerry hu­mour. I love it. I re­ally get the whole Kerry cul­ture thing. I’m re­ally look­ing for­ward to this event,” said Ivan.

Broad­caster Ivan Yates will be guest speaker at The Ker­ry­man Busi­ness Awards.

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