Intergalactic ads showcasing Kerry

IN a Galaxy not so far away, the appeal of Ireland’s west coast - for humans and extra-terrestrials alike - is at the centre of a new Fáilte Ireland advertisement unveiled as part of a new Star Wars inspired marketing campaign.

Crafted as a promotion from an interstellar tourism agency, the new ad – which was unveiled this month– will feature in cinemas for the next five weeks and is timed to coincide with the release of Star Wars: The Last Jedi.

Framed as a message fit for beaming across the solar system, the advertisement will be appearing in 73 cinemas and on 472 screens across the republic. The film will also be promoted via YouTube, Sky On Demand and the RTE Player.

“The inclusion of iconic Irish landscapes from Kerry and elsewhere along the Wild Atlantic Way in the forthcoming Star Wars film ensures that the force will very much be with Irish tourism as we seek to capitalise on this fantastic exposure to promote our coastal destinations at home and abroad,” said Junior Minister for Tourism Brendan Griffin.

Fáilte Ireland’s Head of Marketing, Daragh Anglim explained the concept.

“What if an audience from outside Ireland were asked to Embrace the Wild Atlantic Way of Life? Say, from another planet? Imagine how amazing it would look to them,” he said.

“To coincide with the launch of Star Wars : The Last Jedi our cinema ad showcases the stunning Wild Atlantic Way as if it is being beamed from another planet and presented as the perfect galactic tourist escape by an outer space tourist body,” said Mr Anglim.

Fáilte Ireland is working with local businesses to develop experiences and itineraries at each of the locations along the Wild Atlantic Way where The Last Jedi was filmed.