MINI Yours Customised

Since 2001 MINI has been a pioneer in the area of vehicle personalisation by offering customers choice from a huge range of style, comfort, convenience and technology options, enabling them to create a car which truly reflects their personality and lifestyle.

In 2018 MINI will take this concept to a new level with the launch of MINI Yours Customised.

Using a new online store, customers will be able to transform their MINI into a uniquely personalised special by designing their own exclusive items.

The MINI Yours Customised product range will include the indicator inlays known as side scuttles, trims for the interior passenger side, LED door sills and LED door projectors.

The new MINI Yours Customised product range reaffirms the brand’s position as a pioneer in offering new options, digital services and the establishment of innovative production processes. Individualisation has always been highly valued by the worldwide MINI community as evident by the exceptionally large and diverse range of existing special equipment and original MINI accessories.

MINI is committed to digitalisation and innovative production methods for creating new personalised products. Alongside the new web store, a completely new distribution chain has been created for direct sales of MINI Yours Customised products to customers. The 3D printing procedure has also been specially tailored to the production of highly individual products in large numbers.

The integrated, user-friendly and flexible webbased ‘Customiser’ is the innovative centrepiece of the new online store. Customers will create their designs, place an order and their original creation will be directly transferred in digital form to the appropriate production facility. All MINI Yours Customised products will be produced in Germany.

The 3D printers used in this new process have been precisely configured by BMW Group and a strategic partnerships with Hewlett-Packard Inc., Carbon Inc. and EOS GmbH. All MINI Yours Customised products conform to the same high form, functionality and safety standards as the factory supplied components in the original MINI accessories range.

The rims for the side indicator inlays known as side scuttles are 3D printed and then painted in a colour shade selected by the customer.