Lee Strand world first for packaging

AFTER a €2 million investment Lee Strand have just launched a new bio-based carton which has the potential to transform how sustainable packaging is made and used.

The Tetra Rex Bio-based carton is the world’s first fully renewable pack and is 100 per cent renewable and recyclable.

The revolutionary carton has been recognised as a major step forward in the development of truly sustainable packaging and has already won many prestigious international awards.

“Lee Strand’s 100 per cent renewable pack will offer customers a fully renewable carton and cap that is made from materials that can be traced back to their plantbased source,” said Lee Strand General Manager John O’Sullivan.

“The pack is good for the environment and it offers customers a product they can hold in their hands and know that is it fully sourced from plant based materials. We are saving the planet one pack at a time, it is essentially the pack that grows back,” said Mr O’Sullivan.

To celebrate the launch customers will be given the chance to win €1,000. Lee Strand and Radio Kerry will be calling at random to homes in Kerry from Monday, October 14 until Friday, November 1. If Lee Strand’s new 100% Renewable carton is in their fridge they will win a hamper. Plus, all finalists will be in with a chance to win €1,000.

Customers can also win merchandise on Lee Strand’s social media by posting images of the new pack with the hashtag #ReMOOable.

Photo Domnick Walsh Maurice, Eva, Mia, Holly and Brendan Costello were on hand to help Lee Strand launch its new bio based packs.