Foreign reporters with an audience of 12 million sample Sligo’s highlights
THE Wild Atlantic Way will be awash with some of the most influential media from across the globe, as they undertake a tailored itinerary to learn more about the Surf & Bay Coast of Sligo and Mayo, in an overseas media blitz designed, hosted and managed by Fáilte Ireland, in conjunction with Tourism Ireland.
The top international journalists from Australia, Canada, Belgium and Germany have a combined readership/ audience of nearly 12 million including one of the most widely read German- language news websites - Spiegel online.
A bespoke itinerary was devised by Fáilte Ireland for the media who will spend three days taking in the many activities, culture and heritage of the North West portion of the Wild Atlantic Way in Sligo.
While in Sligo the group got to meet with Tom Hickey of Perfect Day Surfing to get advise on surfing in one of Ireland’s prime surfing locations – Strandhill; followed by horse riding with Ursula Schweiger, Island View Riding Stables, along the scenic coastline and then team up with Auriel Robinson for a walking trail of the coast; visit Martin Feeney’s farm for a sheepdog demonstration.
Martin has turned his sheep farm into a tourism winner. Speaking about the trip, Head of International Publicity, Ciara Sugrue said – “Ireland’s North West offers so much to visitors– from incredible walks with breath- taking views to fantastic water sports, we are sure these international media will be more than keen to put the Wild Atlantic Way, and indeed Sligo and Mayo in the minds of their readers when they return home. This is a wonderful opportunity to showcase Sligo at its best.”