Martina’s new role in tourism

FAILTE Ireland has appointed local woman Martina Kerr Bromley to a national role as Head of Enterprise Development.

Martina has worked for Failte Ireland for over ten years and has been involved in the strategic direction of tourism in Sligo, the North West and nationally as regional manager and Head of Operations.

With over 25 years extensive business and market development experience at both home and internationally Martina ( pictured) is delighted to be heading up what is a new and exciting development for Failte Ireland, but one that has the tourism industry at its heart.

She said: “Our vision for this division is to ensure Fáilte Ireland is recognised nation- ally and internationally as a dynamic, innovative and highly effective provider of enterprise development solutions and supports for the tourism industry in Ireland.”

The new business unit has been put together to consolidate and enhance the work of two separate units Business Supports & Hospitality.

“One of the main reasons we have positioned and created this new business unit is to strengthen our value relationship, engagement and impact with industry and also supporting the three experience brands Wild Atlantic Way, Ireland’s Ancient East and Dublin along with Business Tourism,” Martina added. Martina takes up her new role this month and will be located in the Sligo office at Temple Street.