Good4U is short­listed in Bord Bia food awards ‘17

The Sligo Champion - - NEWS -

A Sligo based food com­pany Good4U has just been short­listed in the 2017

Bord Bia Food & Drink Awards.

Mar­ket­ing Di­rec­tor Laura O’Sul­li­van said: “As a small com­pany on the North-West Coast of Ire­land, we are very proud to be short­listed for this award. The North West has strug­gled in re­cent years to com­pete with com­pa­nies in more ur­ban ar­eas where op­por­tu­ni­ties are high, and a greater work­force is avail­able. Com­pa­nies like ours can break this trend and bring busi­ness back to this beau­ti­ful part of the coun­try.”

Good4U was founded by the But­ler fam­ily in 2004 with a vi­sion to be­come the World’s most loved and trusted health food brand. Through an holis­tic ap­proach and the pro­vi­sion of ex­pert ad­vice from nu­tri­tion­ists and di­eti­tians the com­pany aims to en­able peo­ple to make bet­ter life­style choices.

More than a decade on Good4U prod­ucts are on the shelves of some of the largest re­tail chains in the World in­clud­ing Tesco, Asda, Sains­bury’s,

Marks & Spencer, Dunnes Stores, Su­per­valu, Cen­tra, Mono­prix and Car­refour.

Laura says: “Good4U is rev­o­lu­tion­is­ing the snack­ing space with a range of snacks and in­gre­di­ents that are hon­est, tasty, in­clu­sive and af­ford­able for ev­ery­one. Span­ning across mul­ti­ple cat­e­gories Good4U is mak­ing its mark in Fresh Pro­duce with su­per­food top­pers for sal­ads, in the Gro­cery Aisle with in­no­va­tive flavoured seed and fruit mixes and more re­cently with healthy snacks for kids and adults. The com­pany recog­nises that con­tin­u­ous in­no­va­tion across all busi­ness dis­ci­plines is es­sen­tial in carv­ing out a unique po­si­tion in the mar­ket­place.”

In the past two years, Good4U has in­creased its work­force by 84%, ex­port sales by 99% and turnover by 92%. Good4U re­cently se­cured ma­jor con­tracts to new in­ter­na­tional mar­kets in­clud­ing the UAE, Italy, Ger­many, Nether­lands, Por­tu­gal and Scan­di­navia. The awards cer­e­mony will be held on 29 th Novem­ber 2017 in the RDS

“We are re­ally look­ing for­ward to the cer­e­mony and are de­lighted to be rep­re­sent­ing Sligo as a des­ti­na­tion where busi­ness can truly flour­ish. Hope­fully we will be bring­ing home gold on the night!” says Laura.

(l-r): Karol But­ler, Laura O’Sul­li­van, Bernie But­ler (Man­ag­ing Di­rec­tor)and Michelle But­ler

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