Eileen Conlon of Burns Car Sales wins ŠKODA Marketing Person of the Year
Eileen Conlon of Burns Car Sales in Sligo has claimed the coveted SKODA ‘Marketing Person of the Year’ award for 2018, beating off stiff competition from 26 other dealers in the SKODA network around the country at the brands annual conference last week in Dublin.
Eileen is Marketing Manager of SKODA’s Sligo dealership based on the Dublin Road in the town. Eileen who is a native of Sligo, previously completed an MsC in Marketing from Sligo IT and has worked for Burns car sales for the past 8 years where she is responsible for all marketing activities including online and offline communications. Eileen previously won this award in 2014 and is the only person in the SKODA dealer network to have won this award more than once.
Presenting the award, Raymond Leddy, Head of Product & Marketing, SKODA Ireland said “We are thrilled to announce Eileen as the 2018 SKODA Marketing Person of the Year. Led by Eileen as Marketing Manager, Burns Car Sales has come up with innovative marketing campaigns during the last number of years which have proven to be absolutely key in achieving success and ensuring SKODA is one of the best-selling car brands in Sligo.”
During the award ceremony, Eileen was commended for two campaigns in particular. The first campaign was the recent ‘Graduation Campaign’ which was a competition aimed at 6 th year students for a chance to win a chauffeur driven experience to their graduation courtesy of Burns Car Sales. The campaign was a huge success with 346 entries and the subsequent video received a massive 12,420 views. Eileen was also instrumental in orchestrating the ‘Made for Sligo’ campaign which localised the national ‘Made for Ireland’ campaign by showcasing the benefits of SKODA vehicles to the people of the county. The campaign championed the New 7 seater KODIAQ Sportline and showed how the vehicle is perfectly designed for families.
Commenting on the award, Eileen Conlon, Marketing Manager, Burns Car Sales said “I am delighted to be recognised by SKODA as marketing person of the year. The standards in
the SKODA network are very high and it is an honour to accept this award on behalf of everyone at Burns Car Sales. This award is a testament to the hard work and effort that each member of the dealership team has put in over the past year. We are involved with some great partnerships and campaigns where a lot of hard work goes in at ground level to ensure their success and it is great to be recognised for our work”.
Burns Car Sales was established in 2002 with the arrival of SKODA in Sligo and currently have a massive 12% market share in the county. The Burns Family have been involved in the Motor Industry for over 40 years and today, Burns Car Sales employ a staff of 14 people in the dealership.
For further information visit: burnscarsalesskoda.ie